AdHunter · Brand Lift Study
Prove it works
before you spend
150 personas never see your ad (control). 150 see it (exposed). The difference is real brand lift — measured across the full purchase funnel. Uses 10 ◈.
Control · 150
Know the brand. Never see this ad. Your baseline.
vs
Exposed · 150
See the full creative. Response delta = real lift.
Awareness
→
Consideration
→
Purchase Intent
Upload the ad to test
Image the 150 exposed personas will see
How AdHunter works
01
300 Indian personas
Fixed pool of real Indian consumer profiles across T1/T2/T3, all age bands, income levels. Each has behavioral DNA.
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02
Controlled study
150 are control — they know the brand but never see this ad. 150 are exposed — they see the full creative.
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03
Behaviour-driven
Impulsiveness, price sensitivity, brand loyalty and attention span all affect how each persona responds to the ad.
→
04
Real lift delta
Lift = exposed score minus control score. Measured at every funnel stage: Awareness → Consideration → Purchase Intent.